Background

The client was a leading fixed Telecom operator in the UK market that had been demerged with its mobile business in 2001. The company wanted to launch its own mobile venture through a MVNO to incorporate a fixed-mobile convergence offer to its residential segment.

Valoris role

Valoris supported the client through:

Analysis of the main competitors and market sizing.

Analysis of fixed-mobile convergence offer.

Definition of the marketing plan, including mobile data and gaming offer and price strategy.

Support in the negotiation with host MNO.

Definition of the distribution strategy.

Design and management of the end-to-end processes for launching operations.

Results

Implementation of all the business processes (customer care, sales, marketing, service provision, ...).

Successful commercial launch in Q3-2003.

For more information about Valoris and its Telecom practice, please contact us.