Background

A leading Spanish conglomerate in the food manufacturing and retail industry has purchased a nutritional and health company.

The acquired company sells mainly through large and traditional retail channels. Management wants to explore business opportunities in other channels such as specialized stores.

Valoris role

Market and competitive environment assessment.

Identification of main distributors and sales models.

In-the-field analysis through:

In-depth interviews with distributors and franchising companies.

Focus groups made up of a sample of point-of-sale (POS) owners.

Quantitative market research through interviews to 100 POS owners.

Business case.

Results

Confirmed the opportunity, an initial pilot test was recommended.

For more information about Valoris and its Cross-industry practice, please contact us.