Background
A leading Spanish conglomerate in the food manufacturing and retail industry has purchased a nutritional and health company. The acquired company sells mainly through large and traditional retail channels. Management wants to explore business opportunities in other channels such as specialized stores.
Valoris role
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Market and competitive environment assessment. |
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Identification of main distributors and sales models. |
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In-the-field analysis through: |
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In-depth interviews with distributors and franchising companies. |
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Focus groups made up of a sample of point-of-sale (POS) owners. |
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Quantitative market research through interviews to 100 POS owners. |
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Business case. |
Results
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Confirmed the opportunity, an initial pilot test was recommended. |
For more information about Valoris and its Cross-industry practice, please contact us. |
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