Background

The client is a Media company focused on niche magazines publishing some 70 titles. Its curent presence in Internet is low.

The client wants to achieve a relevant position in the online media to tackle the challenge of readers migration.

Valoris role

Defining the online strategy presence that will allow coexistence with the traditional magazine business

Quantitative forecast of advertising revenues

Establish processes to coordinate online and offline production content

Define specific online presence model: content policies, right management, additional online services, web 2.0 features and links with the magazines role

Creating a strategy for positioning and promotion of thematic websites

Strategy of commercialization of online advertising

Management of deployment and launch of websites

Results

Successful launch of 6 websites.

For more information about Valoris and its Media practice, please contact us.