The client is a Media company focused on niche magazines publishing some 70 titles. Its curent presence in Internet is low.
The client wants to achieve a relevant position in the online media to tackle the challenge of readers migration.

Valoris role

Defining the online strategy presence that will allow coexistence with the traditional magazine business
Quantitative forecast of advertising revenues
Establish processes to coordinate online and offline production content
Define specific online presence model: content policies, right management, additional online services, web 2.0 features and links with the magazines role
Creating a strategy for positioning and promotion of thematic websites
Strategy of commercialization of online advertising
Management of deployment and launch of websites


Successful launch of 6 websites.

For more information about Valoris and its Media practice, please contact us.

Internet Project Examples

Online strategy for a magazine publisher