Background

A leading Spanish financial institution with a strong market share in the youth segment wants to explore the opportunity of launching a mobile virtual network operator (MVNO) under a brand that targets the youth segment.

Valoris role

Valoris has supported the customer in the opportunity sizing and entry strategy definition:

Benchmark of other MVNO’s addressing the target segment.

Assess the current and short-term competitive environment in the Spanish Telco market.

Develop marketing plan & sales strategy to address the target segments.

Define the offer (tariffs, handset portfolio and promotions) in accordance to the marketing plan.

Size the opportunity and prepare business case.

Results

Confirmed the feasibility of the business. The project is currently paused, due to legal constraints.